ABOUT
With a focus on businesses in real estate, interior design, hospitality, and luxury goods, Mallard Social Marketing doesn’t just follow digital trends—we set them.
Effective social media isn’t just about being online; it’s about making a meaningful impact that drives real business results. Founded by a seasoned social media strategist, Mallard Social Marketing is dedicated to transforming your social media channels into powerful assets that foster growth and enhance brand presence.
me
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Meet The Founder
My journey through the dynamic world of digital marketing is as unique as the strategies I craft for my clients.
I started my career with a degree in marine biology, an unlikely beginning for a digital marketer. However, it was my title as Miss North Carolina USA that first introduced me to the power of personal branding and social media's potent reach. This experience wasn't just about wearing a crown; it sparked a passion for creating impactful content and building a loyal community online.
After my reign, I delved deeper into digital marketing, initially working as a Marketing Manager for an interior design firm. There, I honed my skills in website management, social media engagement, and email marketing campaigns, laying the groundwork for my digital expertise.
After years of leading successful campaigns at The Corcoran Group and pioneering innovative social media strategies, I saw a gap in the market for tailored, high-impact social media services.
At Corcoran, I was responsible for architecting a comprehensive social media strategy that not only positioned the brand as a leader in the real estate sector but also showcased my ability to innovate continually. Under my leadership, our team built an engaging presence across all major platforms, including introducing the brand to TikTok, where we quickly outpaced our competitors.
In 2017, I took a significant leap—moving to NYC to join The Corcoran Group as their Director of Digital Content.
Driven by a desire to apply my expansive knowledge to a wider array of brands, I founded Mallard Marketing.
Here, I focus on transforming the social media landscape for businesses in real estate, interior design, hospitality, and luxury goods. My approach is straightforward yet creative, infusing each campaign with the same energy and precision that helped me lead major brands to digital prominence.
When I'm not strategizing or speaking at industry events, you'll find me indulging in my passions for photography, golf, and tennis. I'm also currently renovating my first home—a journey I love sharing with my followers alongside snapshots from my travels and moments with my beloved red tabby, Ollie.
Sydney transformed our social media from a
chore to a major asset.
— Langdon Street Tavern
Her tailored strategies boosted our engagement significantly, making social media a key driver of new business. Sydney isn't just a consultant; she's an essential part of strategy and success."